You can imagine just how excited I was when this arrived through my door. Kat Von D resembles that inner voice in my head, the naughty one that you know will lead you astray in the best possible way! Her makeup collection makes you want to unleash your inner vamp, reaching for that tattoo liner and studded lippy to create your alter ego.
We've watched from a far as her range hit US stores but now for the first time it's here in the UK - exclusive to Debenhams.com and the department store’s flagship store on Oxford Street, London.
So let's get real and talk about the ingredients that are responsible for the Kat Von D hype!
The 'Shade And Light' Face Brush - the double-ended brush is designed to work with the 'Shade And Light' Contour Palette. The synthetic bristles are so soft the makeup glides on to your face leaving no trace of a brush mark, resulting in even coverage and a perfect blend. The domed side is a nifty tool enabling you to get into the corners and the angled side is perfect for a graduated contour.
The brush comes in this hard coffin case which is a Kat Von D nod to the dark side, which I love for this time of year in particular. I like to keep my brushes separate from the rest of my makeup for hygiene reasons so this is such a great idea for travelling.
'Shade And Light' Face Contour Palette - an array of warm and cool tones to match any foundation, essential for those like myself that fake tan on a regular and have an ever changing skin tone. I liked the fact it is a powder contour as the dewy kits tend to not last as long on my skin.
Powder for me is much more durable and easier to blend for a more natural look. Use the darker colours to add natural shadow and depth to your face, then accentuate your best angles with the brighter highlight shades!
Tattoo Liner - When I think of Kat Von D perfect cat eye liner immediately springs to mind, so it was obvious that her collection was going to include a killer liner. One of my pet hates is liner that wears away throughout the day! There is nothing worse than catching a glimpse in the bathroom mirror only to discover you have a broken wing. I've tried and tested and this bad boy does not budge!
It's highly pigmented and has a 24-hour-wear formula that is waterproof and transfer-resistant - so pretty much the closest thing to actual tattooed liner. The brush is so precise with it's minuscule tip allowing you to create the perfect wing in finite detail.
Studded Kiss Lipstick - Well, if you wanted a badass lipstick to whip out your purse this is it! The design appeals to my dark side, fitting perfectly into a clutch I would pair with a little black dress.
Each lipstick is formulated with Colour Cushion Technology keeping your pout velvety soft and pigment rich at the same time. One of Kat Von D's philosophies is that the best things in life are black and studded and I think I have to agree.
Everlasting Liquid Lipstick - Kat labels this the 'life-proof' lipstick and sure enough after swatching on my arm I could not get it off. If you constantly battle with lipstick on your teeth then this is definitely worth a try. The liquid formula glides over your lips and sets to to a true matte finish. I find Matte lipsticks usually dry out your lips however these include Vitamin E and Sunflower Seed Wax which nourish your lips to keep them smooth.
Most of all, if any of you are animal lovers like myself, this collection does not contain any animal products or by-products, and has not been tested on animals. Kat Von D Beauty never tests on animals—and never will.